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A game-changing identity for a game-changing organisation.

THE BRIXTON
POUND

Groundbreaking, revolutionary; the Brixton Pound is the world’s most famous local currency. And absolute testimony to the positive power of creativity.

Our award-winning currency design has become the face of the alternative currency world, enabling the Brixton Pound to punch way above its weight.

Along the way, we’ve worked with David Bowie and – for the Brixton Pound’s 5th Anniversary – Turner Prize-winning artist Jeremy Deller.

In the last 12 months, the Brixton Pound has unveiled the world’s first local currency cashpoint, opened a pay-as-you-feel café and taken its message of community reinvention to the London Design Festival, V&A and Tate Modern. Not bad, eh?