Embedding charitable purpose at the heart of the visitor experience for
Historic Royal Palaces look after six of the nation’s most amazing royal buildings – The Tower of London, Hampton Court Palace, Kew and Kensington Palaces, Banqueting House and Northern Ireland’s Hillsborough Castle.
Look after being the two easy to overlook but crucial words here. Charitable purpose isn’t the first thing that springs to mind when thinking about places as iconic as The Tower, or the new home of Meghan Markle!
Play Your Part is an organisation-wide initiative that communicates Historic Royal Palaces’ charitable purpose – aligning the visitor experience more closely with fundraising, conservation and membership.
Our Play Your Part hexagonal roundels and text lock-ups appear across the estate. A subtle but constant reminder that a thousand years of history comes with a certain responsibility.