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A campaigning brand with attitude for the


When global capitalism has been brought to its knees, the Bank of England is run as a vegan co-op, and Sterling is but one of hundreds of ethical currencies—remember where you first happened across the Independent Money Alliance.

With an identity unashamedly inspired by symbols for currency, anarchy and peace, the IMA is bringing together the disparate world of alternative finance.

Local currencies, credit unions, academics, think-tanks, fintech and beyond are—as the old saying goes—educating, agitating and organising under this most attitudinal banner.

And in the banknote we designed for the inaugural IMA conference in Glasgow lies a riposte to that misaprehension spread by the Fab Four.

Because when money is approached from a position of generosity—not greed—love really is all you need.